Pursuit of Knowledge:

Date: Sat, 31 Dec 1994

(NO FURTHER NEED TO EXPLAIN. I understand the question posed here and I have merely provided the following for your possible amusement.)

From: Kafka Dreams To: void
Subject: pursuit of knowledge


Knowledgeable souls, there is an important issue which I must bring
before you in the hopes that your combined wisdom may present me with
an answer to my search.

There is a state one can occasionally attain of almost Nirvanna-like
disgust with certain things in this world. Among them I list
humanity's inhumanity to humanity, orange juice with extra pulp,
willful ignorance and certain advertisements. When I say
advertisements I mean mainly broadcast media commercials.

Between my 2+ hours of daily commuting, the tendency of those in my
shared work environment to listen to the radio (generally some flavor
of rock station), and my occasional enjoyment of the GREAT GLASS TEAT,
I have experienced enough beer commercial to brainwash an Osmond
brother. Taking up several tanker trucks' worth of weight in
recording media these bloody misbegotten brain clots are everywhere.
They are dim, repetative, and for all their obscure attempts at humor,
taste, current events and a weird combination of obscure elitism and
generic inclusiveness, they are basically stupid.

I have deconstructed them on a variety of levels. I understand the
wordplays, the pathetic celebrity impressions, the patterns of implied
inferiority unless you not only grasp the in-joke but also purchase,
drink and enjoy their product. I hear, I understand, I transcend.

But one thing they have achieved is to bring to light an issue about
which I find myself ignorant. And while I have passed into a state
beyond these idiotic and facile attempts to draw others into a web of
addiction and trouble, this heightened consciousness leaves me in a
constant state of low-level hatred for mine enemy.

Thus, I must know. For to understand your enemy is to be prepared.
And to be prepared is all important in winning any war.

So tell me... what the fuck is ICE BEER?

Kelly J. Cooper, copyright 1994, all rights reserved.

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